An automated influencer marketing platform that helps brands track and manage campaigns. It delivers campaign progress in real-time, includes a direct internal communication tool between brands and influencers, and a content management system for everything that will be posted on social media.
The Hypefy web application automates influencer marketing and offers a comprehensive overview of data and campaign progress. With clear visualizations, brands can easily track their campaign progress.
Understanding client needs is just as important as understanding user needs. We met with the Hypefy team, talked about their goals and what they wished to achieve with the app redesign.
We made sure that Hypefy recognized and supported our process - we always do a discovery phase before working on wireframes and design.
Findings from the discovery phase inform us early on whether all app features are needed, wanted and used, and help us eliminate “nice to have” features that seem like a good idea but are actually not that valuable to brands.
The Hypefy team wanted to move away from the legacy app and have a fresh start with a new visual identity; but also additional functionality they found brands would benefit from.
Our first objective was to do a UX audit of the current application, and interviewing users representing the brand persona.
We scheduled online interviews with Hypefy users - brands from six different industries to talk about the Hypefy app and how they use it.
The interviews were conducted online. We took notes, and to be sure we would catch each important detail, we recorded each interview with consent of the brands.
We talked with brands about how long they have been using the Hypefy app, what they thought about it and to share some interesting titbits from their latest campaign.
The most interesting takeaway here was that none of them used the Campaign Builder, so our interviews also had a user testing component as well.
Discovery is an integral part of the user centered design process. Ideally, no project should be done without a discovery phase - product scoping, client and user interviews. By eliminating questionable features early on, our clients are saving money and optimizing development time.
Brands were glad to talk about their current experiences with the app and helped us discover points of friction.
We documented insights from the user interviews and compared them to user story specifications produced by the Hypefy team.
The interview process enabled us to establish a shared language between Hypefy, their users, and us, and move forward with a shared goal.
The best parts were the check-ins, in which the McKnight Media team would show how deeply they understood and built what they worked on.
Many times the team would surprise us with building on top of what we had given them and improving our planned processes, while simultaneously simplifying them. That is UX in its core.
The newly created Hypefy design system lowers the learning curve for users by ensuring consistent behavior and experience across all app features.
They were friendly and understanding even when we’d change the specification, they would give new recommendations, and build more than one version of everything they worked on so we could “feel” different designs and mix and match them to achieve perfection.
The feedback we got so far was exclusively amazing.
If you have a project that fits our niche, we’d love to chat and see how we can help.